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Analyze Google Campaign Manager 360 Data in R
Create data visualizations and use high-performance statistical functions to analyze Google Campaign Manager 360 data in Microsoft R Open.
Access Google Campaign Manager 360 data with pure R script and standard SQL. You can use the CData ODBC Driver for Google Campaign Manager 360 and the RODBC package to work with remote Google Campaign Manager 360 data in R. By using the CData Driver, you are leveraging a driver written for industry-proven standards to access your data in the popular, open-source R language. This article shows how to use the driver to execute SQL queries to Google Campaign Manager 360 data and visualize Google Campaign Manager 360 data in R.
Install R
You can complement the driver's performance gains from multi-threading and managed code by running the multithreaded Microsoft R Open or by running R linked with the BLAS/LAPACK libraries. This article uses Microsoft R Open (MRO).
Connect to Google Campaign Manager 360 as an ODBC Data Source
Information for connecting to Google Campaign Manager 360 follows, along with different instructions for configuring a DSN in Windows and Linux environments.
Google Campaign Manager uses the OAuth authentication standard. The data provider facilitates OAuth in various ways as described below. The following OAuth flow requires the authenticating user to interact with DoubleClick Campaign Manager, using the browser. You can also use a service account to authenticate.
For authentication guides, see the Getting Started section of the data provider help documentation.
When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.
Windows
If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.
Linux
If you are installing the CData ODBC Driver for Google Campaign Manager 360 in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.
/etc/odbc.ini
[CData GoogleCM Source]
Driver = CData ODBC Driver for Google Campaign Manager 360
Description = My Description
UserProfileID = MyUserProfileID
For specific information on using these configuration files, please refer to the help documentation (installed and found online).
Load the RODBC Package
To use the driver, download the RODBC package. In RStudio, click Tools -> Install Packages and enter RODBC in the Packages box.
After installing the RODBC package, the following line loads the package:
library(RODBC)
Note: This article uses RODBC version 1.3-12. Using Microsoft R Open, you can test with the same version, using the checkpoint capabilities of Microsoft's MRAN repository. The checkpoint command enables you to install packages from a snapshot of the CRAN repository, hosted on the MRAN repository. The snapshot taken Jan. 1, 2016 contains version 1.3-12.
library(checkpoint)
checkpoint("2016-01-01")
Connect to Google Campaign Manager 360 Data as an ODBC Data Source
You can connect to a DSN in R with the following line:
conn <- odbcConnect("CData GoogleCM Source")
Schema Discovery
The driver models Google Campaign Manager 360 APIs as relational tables, views, and stored procedures. Use the following line to retrieve the list of tables:
sqlTables(conn)
Execute SQL Queries
Use the sqlQuery function to execute any SQL query supported by the Google Campaign Manager 360 API.
campaignperformance <- sqlQuery(conn, "SELECT Clicks, Device FROM CampaignPerformance", believeNRows=FALSE, rows_at_time=1)
You can view the results in a data viewer window with the following command:
View(campaignperformance)
Plot Google Campaign Manager 360 Data
You can now analyze Google Campaign Manager 360 data with any of the data visualization packages available in the CRAN repository. You can create simple bar plots with the built-in bar plot function:
par(las=2,ps=10,mar=c(5,15,4,2))
barplot(campaignperformance$Device, main="Google Campaign Manager 360 CampaignPerformance", names.arg = campaignperformance$Clicks, horiz=TRUE)
Ready to get started?
Download a free trial of the Google Campaign Manager 360 ODBC Driver to get started:
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Google Campaign Manager 360 ODBC Driver
The Google Campaign Manager 360 ODBC Driver is a powerful tool that allows you to connect with live data from Google Campaign Manager 360, directly from any applications that support ODBC connectivity.
Access Google Campaign Manager 360 data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.
