Access Dynamics CRM Data as OData Feeds in Tableau



Use the Tableau Desktop business intelligence tool to connect to Dynamics CRM data using the API Server.

The CData API Server, when paired with the ADO.NET Provider for Dynamics CRM (or any of 200+ other ADO.NET Providers), provides Dynamics CRM data as OData Web services. This article will explain how to use the API Server to provide the underlying connectivity to Dynamics CRM data in Tableau's business intelligence tool.

About Dynamics CRM Data Integration

CData simplifies access and integration of live Microsoft Dynamics CRM data. Our customers leverage CData connectivity to:

  • Read and write data in the Dynamics CRM 2011+ Services and Dynamics CRM Online.
  • Extend the native features of Dynamics CRM with customizable caching and intelligent query aggregation and separation.
  • Authenticate securely with Dynamics CRM in a variety of ways, including Azure Active Directory, Azure Managed Service Identity credentials, and Azure Service Principal using either a client secret or a certificate.

CData customers use our Dynamics CRM connectivity solutions for a variety of reasons, whether they're looking to replicate their data into a data warehouse (alongside other data sources) or analyze live Dynamics CRMa data from their preferred data tools inside the Microsoft ecosystem (Power BI, Excel, etc.) or with external tools (Tableau, Looker, etc.).


Getting Started


Set Up the API Server

Follow the steps below to begin producing secure Dynamics CRM OData services:

Deploy

The API Server runs on your own server. On Windows, you can deploy using the stand-alone server or IIS. On a Java servlet container, drop in the API Server WAR file. See the help documentation for more information and how-tos.

The API Server is also easy to deploy on Microsoft Azure, Amazon EC2, and Heroku.

Connect to Dynamics CRM

After you deploy the API Server and the ADO.NET Provider for Dynamics CRM, provide authentication values and other connection properties needed to connect to Dynamics CRM by clicking Settings -> Connections and adding a new connection in the API Server administration console.

The connection string options meet the authentication and connection requirements of different Dynamics CRM instances. To connect to your instance, set the User and Password properties, under the Authentication section, to valid Dynamics CRM user credentials and set the Url to a valid Dynamics CRM server organization root. Additionally, set the CRMVersion property to 'CRM2011+' or 'CRMOnline'. IFD configurations are supported as well; set InternetFacingDeployment to true.

Additionally, you can provide the security token service (STS) or AD FS endpoint in the STSURL property. This value can be retrieved with the GetSTSUrl stored procedure. Office 365 users can connect to the default STS URL by simply setting CRMVersion.

When you configure the connection, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

You can then choose the Dynamics CRM entities you want to allow the API Server to access by clicking Settings -> Resources.

Additionally, click Settings -> Server and set the Default Format to XML (Atom) for compatibility with Tableau.

Authorize API Server Users

After determining the OData services you want to produce, authorize users by clicking Settings -> Users. The API Server uses authtoken-based authentication and supports the major authentication schemes. Access can also be restricted based on IP address; by default only connections to the local machine are allowed. You can authenticate as well as encrypt connections with SSL.

Create Real-Time Dynamics CRM Data Visualizations

Follow the steps below to create data visualizations based on the remote Dynamics CRM data:

  1. In Tableau, select 'Connect to data'. In the 'On a server' section, click OData.

  2. In the resulting wizard, enter the URL of the OData endpoint for the API Server. Append the name of the table you want to access to the OData entry URL. For example:

    https://your-server/api.rsc/Account
  3. Select the 'Use a Username and Password' option and enter the username and password of a user who has access to the API Server.
  4. Tableau uses the table metadata exposed by the API Server to detect dimension and measure columns.

  5. To view the Dynamics CRM data, right-click under the table name in the Data section of the dashboard and select the View Data option. The Dynamics CRM data will appear in Tableau.

Ready to get started?

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CData API Server