Use the API Server and Google Analytics ADO.NET Provider to Access Google Analytics Data in Microsoft PowerPivot



Use the API Server to connect to live Google Analytics data in the PowerPivot business intelligence tool.

This article will explain how to use the API Server and the ADO.NET Provider for Google Analytics (or any of 200+ other ADO.NET Providers) to provide Google Analytics data as OData services and then consume the data in Microsoft Excel's PowerPivot business intelligence tool. Follow the steps below to retrieve Google Analytics data in Power Pivot.

Set Up the API Server

Follow the steps below to begin producing secure Google Analytics OData services:

Deploy

The API Server runs on your own server. On Windows, you can deploy using the stand-alone server or IIS. On a Java servlet container, drop in the API Server WAR file. See the help documentation for more information and how-tos.

The API Server is also easy to deploy on Microsoft Azure, Amazon EC2, and Heroku.

Connect to Google Analytics

After you deploy the API Server and the ADO.NET Provider for Google Analytics, provide authentication values and other connection properties needed to connect to Google Analytics by clicking Settings -> Connections and adding a new connection in the API Server administration console.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

You can then choose the Google Analytics entities you want to allow the API Server access to by clicking Settings -> Resources.

Additionally, click Settings -> Server and set the Default Format to XML (Atom) for compatibility with Excel.

Authorize API Server Users

After determining the OData services you want to produce, authorize users by clicking Settings -> Users. The API Server uses authtoken-based authentication and supports the major authentication schemes. Access can also be restricted based on IP address; by default, only connections to the local machine are allowed. You can authenticate as well as encrypt connections with SSL.

Import Google Analytics Tables in Power Pivot

Follow the steps below to import tables that can be refreshed on demand:

  1. In Excel, click the PowerPivot Window icon in the PowerPivot tab to open PowerPivot.
  2. Click Home -> Get External Data -> From Data Service -> From OData Data Feed.
  3. Add authentication parameters. Click Advanced and set the Integrated Security option to Basic. You will need to enter the User Id and Password of a user who has access to the CData API Server. Set the password to the user's authtoken.

  4. In the Base URL box, enter the OData URL of the CData API Server. For example, http://localhost:8032/api.rsc.

  5. Select which tables you want to import and click Finish.

  6. You can now work with Google Analytics data in Power Pivot.

Ready to get started?

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CData API Server