Analyze HubDB Data with Power Pivot

The ODBC protocol is used by a wide variety of Business Intelligence (BI) and reporting tools to get access to different databases. The CData ODBC Driver for HubDB brings the same power and ease of use to HubDB data. This article uses the driver to import HubDB data into Power Pivot.

Connect to HubDB as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

There are two authentication methods available for connecting to HubDB data source: OAuth Authentication with a public HubSpot application and authentication with a Private application token.

Using a Custom OAuth App

AuthScheme must be set to "OAuth" in all OAuth flows. Be sure to review the Help documentation for the required connection properties for you specific authentication needs (desktop applications, web applications, and headless machines).

Follow the steps below to register an application and obtain the OAuth client credentials:

1. Log into your HubSpot app developer account.
   • Note that it must be an app developer account. Standard HubSpot accounts cannot create public apps.
2. On the developer account home page, click the Apps tab.
3. Click Create app.
4. On the App info tab, enter and optionally modify values that are displayed to users when they connect. These values include the public application name, application logo, and a description of the application.
5. On the Auth tab, supply a callback URL in the "Redirect URLs" box.
   • If you're creating a desktop application, set this to a locally accessible URL like http://localhost:33333.
   • If you are creating a Web application, set this to a trusted URL where you want users to be redirected to when they authorize your application.
6. Click Create App. HubSpot then generates the application, along with its associated credentials.
7. On the Auth tab, note the Client ID and Client secret. You will use these later to configure the driver.

8. Under Scopes, select any scopes you need for your application's intended functionality.

   A minimum of the following scopes is required to access tables:

   • hubdb
   • oauth
   • crm.objects.owners.read
9. Click Save changes.
10. Install the application into a production portal with access to the features that are required by the integration.
    • Under "Install URL (OAuth)", click Copy full URL to copy the installation URL for your application.
    • Navigate to the copied link in your browser. Select a standard account in which to install the application.
    • Click Connect app. You can close the resulting tab.

Using a Private App

To connect using a HubSpot private application token, set the AuthScheme property to "PrivateApp."

You can generate a private application token by following the steps below:

1. In your HubDB account, click the settings icon (the gear) in the main navigation bar.
2. In the left sidebar menu, navigate to Integrations > Private Apps.
3. Click Create private app.
4. On the Basic Info tab, configure the details of your application (name, logo, and description).
5. On the Scopes tab, select Read or Write for each scope you want your private application to be able to access.
6. A minimum of hubdb and crm.objects.owners.read is required to access tables.
7. After you are done configuring your application, click Create app in the top right.
8. Review the info about your application's access token, click Continue creating, and then Show token.
9. Click Copy to copy the private application token.

To connect, set PrivateAppToken to the private application token you retrieved.

Connect from Power Pivot

Follow the steps below to connect to the DSN in Power Pivot.

1. In Excel, click the Power Pivot Window icon on the Power Pivot tab to open Power Pivot.
2. Launch the Table Import Wizard: Click the Get External Data from Other Data Sources button.
3. Select the OLEDB/ODBC source option.
4. Click Build to open the Data Link Properties dialog.
5. In the Provider tab, select the Microsoft OLEDB Provider for ODBC Drivers option.
6. In the Connection tab, select the Use Data Source Name option and then select the HubDB DSN in the menu.

Select and Filter Tables and Views

Follow the steps below to use the wizard to import HubDB tables. As you use the wizard to select, filter, and sort columns of HubDB tables, Power Pivot generates the query to be executed.

1. After selecting the DSN in the Table Import Wizard, select the option to select from a list of tables.

2. Click Preview & Filter to select specific columns, sort data, and visually build filters. To include or exclude columns, select and clear the option next to the column name.

   To filter based on column values, click the down arrow button next to the column name. In the resulting dialog, select or clear the column values you want to filter. Alternatively, click Number Filters or Text Filters and then select a comparison operator. In the resulting dialog, build the filter criteria.

3. Return to the Select Tables and Views page of the wizard. You can access filters by clicking the Applied Filters link in the Filter Details column.

Import and Filter with SQL

You can also import with an SQL query. The driver supports the standard SQL, allowing Excel to communicate with HubDB APIs.

1. After selecting the DSN in the Table Import Wizard, select the option to write a query.

2. In the SQL Statement box, enter the query. Click Validate to check that the syntax of the query is valid. Click Design to preview the results and adjust the query before import.

3. Finish the wizard to import the data for your chosen query.

Refresh On Demand

Connectivity to HubDB APIs enables real-time analysis. To immediately update your workbook with any changes, click Refresh.