Visualize Marketo Data in TIBCO Spotfire through OData

OData is a major protocol enabling real-time communication among cloud-based, mobile, and other online applications. The CData API Server, when paired with the ADO.NET Provider for Marketo, provides Marketo data (or data from 200+ other ADO.NET Providers) to OData consumers like TIBCO Spotfire. This article shows how to use the API Server and Spotfire's built-in support for OData to access Marketo data in real time.

Set Up the API Server

Follow the steps below to begin producing secure Marketo OData services:

Deploy

The API Server runs on your own server. On Windows, you can deploy using the stand-alone server or IIS. On a Java servlet container, drop in the API Server WAR file. See the help documentation for more information and how-tos.

The API Server is also easy to deploy on Microsoft Azure, Amazon EC2, and Heroku.

Connect to Marketo

After you deploy the API Server and the ADO.NET Provider for Marketo, provide authentication values and other connection properties needed to connect to Marketo by clicking Settings -> Connections and adding a new connection in the API Server administration console.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

When you configure the connection, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

You can then choose the Marketo entities you want to allow the API Server access to by clicking Settings -> Resources.

Authorize API Server Users

After determining the OData services you want to produce, authorize users by clicking Settings -> Users. The API Server uses authtoken-based authentication and supports the major authentication schemes. Access can also be restricted based on IP address; by default only connections to the local machine are allowed. You can authenticate as well as encrypt connections with SSL.

Create Data Visualizations on External Marketo Data

1. Open Spotfire and click Add Data Tables -> OData.
2. In the OData Connection dialog, enter the following information:
   • Service URL: Enter the API Server's OData endpoint. For example: http://localhost:8032/api.rsc
   • Authentication Method: Select Username and Password.
   • Username: Enter the username of an API Server user. You can create API users on the Security tab of the administration console.
   • Password: Enter the authtoken of an API Server user.
   
3. Select the tables and columns you want to add to the dashboard. This example uses Leads.
4. If you want to work with the live data, click the Keep Data Table External option. This option enables your dashboards to reflect changes to the data in real time.

   If you want to load the data into memory and process the data locally, click the Import Data Table option. This option is better for offline use or if a slow network connection is making your dashboard less interactive.

5. After adding tables, the Recommended Visualizations wizard is displayed. When you select a table, Spotfire uses the column data types to detect number, time, and category columns. This example uses AnnualRevenue in the Numbers section and Email in the Categories section.

After adding several visualizations in the Recommended Visualizations wizard, you can make other modifications to the dashboard. For example, you can apply a filter: After clicking the Filter button, the available filters for each query are displayed in the Filters pane.