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Access Marketo Data as OData Feeds in Tableau
Use the Tableau Desktop business intelligence tool to connect to Marketo data using the API Server.
The CData API Server, when paired with the ADO.NET Provider for Marketo (or any of 200+ other ADO.NET Providers), provides Marketo data as OData Web services. This article will explain how to use the API Server to provide the underlying connectivity to Marketo data in Tableau's business intelligence tool.
Set Up the API Server
Follow the steps below to begin producing secure Marketo OData services:
Deploy
The API Server runs on your own server. On Windows, you can deploy using the stand-alone server or IIS. On a Java servlet container, drop in the API Server WAR file. See the help documentation for more information and how-tos.
The API Server is also easy to deploy on Microsoft Azure, Amazon EC2, and Heroku.
Connect to Marketo
After you deploy the API Server and the ADO.NET Provider for Marketo, provide authentication values and other connection properties needed to connect to Marketo by clicking Settings -> Connections and adding a new connection in the API Server administration console.
Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.
For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.
For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.
See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.
When you configure the connection, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.
You can then choose the Marketo entities you want to allow the API Server to access by clicking Settings -> Resources.
Additionally, click Settings -> Server and set the Default Format to XML (Atom) for compatibility with Tableau.
Authorize API Server Users
After determining the OData services you want to produce, authorize users by clicking Settings -> Users. The API Server uses authtoken-based authentication and supports the major authentication schemes. Access can also be restricted based on IP address; by default only connections to the local machine are allowed. You can authenticate as well as encrypt connections with SSL.
Create Real-Time Marketo Data Visualizations
Follow the steps below to create data visualizations based on the remote Marketo data:
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In Tableau, select 'Connect to data'. In the 'On a server' section, click OData.
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In the resulting wizard, enter the URL of the OData endpoint for the API Server. Append the name of the table you want to access to the OData entry URL. For example:
https://your-server/api.rsc/Leads -
Select the
'Use a Username and Password' option and enter the username and password of a user who has access to the API Server.
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Tableau uses the table metadata exposed by the API Server to detect dimension and measure columns.
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To view the Marketo data, right-click under the table name in the Data section of the dashboard and select the View Data option. The Marketo data will appear in Tableau.
